Anglia Ruskin University, ARU is one of universities that lead modern education systems with heritage in the UK.

In the past, due to too many different colleges’ separate identities and outdated whole identity system, they had experienced poor exposure to the public and high school students. Furthermore, their heritage and history had been hugely neglected in their identity for years.

The new identity is focused on the students and their discovery journey through their study in ARU. The key parts of the identity are real photography from the current students, bold and modern typography with fresh colour palette derived from their heritage and history.